July 2013

Custom typeface: GQ Baton

Back in 2010, we created three uppercase custom typefaces for the redesign of GQ France: GQ Serif, GQ Slab, and GQ Baton: a narrow, half dandy half awkward looking sans serif. Planning to refresh the design of the magazine, art director Paul Chemetoff asked us to complete GQ Baton with lowercase letters, and to create italics for both Light and ExtraBold weights. Here is a look at the July issue displaying the new fonts. Baton will soon be available for licensing publicly.
(Text typeface in GQ France is Adelle by TypeTogether).

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